Google Tag Manager (GTM) Services
Implement Google Tag Manager (GTM) from scratch or audit your existing deployment. Set up precise, reliable tracking for all sources with GTM.
Ensure your website and any auxiliary tags are set up to track users correctly and send the right data points to connected sources.
Tracking on Google Tag Manager (GTM) can be a maze, especially if you’ve had a few different folks implement different pieces. We’re used to that, so we can help troubleshoot any issues you’re having, or set up GTM from scratch.
We can do almost anything with GTM, but a few examples are listed below. Contact us if there is anything specific you would like to accomplish and we’ll let you know if we can do it before we start.
- Google Analytics 4 (GA4)
- Google ads & conversion tracking
- LinkedIn ads & conversion tracking
- Facebook ads & conversion tracking
- 6sense user enrichment integrated to Google Analytics 4 (GA4)
- Hubspot analytics
- GDPR compliant tracking using tools like OneTrust
What Makes Us Different
In-House Experience
We can work with your team to implement tags for not only marketing tools but sales tools, like Apollo, as well.
Flat-Rate Pricing
We will collaborate on what all you need tracked, and provide a few options for you to review. We don't change things on you mid-contract.
Proven Track Record
We've implemented complex configurations for hypergrowth companies (pre and post IPO) and understand the importance of clean data.
Our Process
Let us untangle the tagging mess and get everything set up quickly and easily.
During discovery, we want to get a better understanding of any pain points you may have with your current tracking configuration and anything we need to remediate quickly. From there we’ll learn more about the tools you use and how you use them so we can set everything up for you correctly.
Based on what we discussed during the discovery call, we will estimate the level of effort involved. From there we will consider a variety of options and prepare a few options of configurations and associated pricing, as well as pitfalls of each configuration.
We’ll get our accounts linked up and get access in place. Sounds daunting, but it’s usually an email or two.
We will set everything up and test it on our end. From there we will create a few videos walking through the setup and how it works so you stay well informed and can refer to the videos anytime.
Our Work - Confluent
- Configured all tracking for paid media programs including Google Ads, LinkedIn Ads, Reddit, Meta, and more.
- Set up cookie tracking with OneTrust to adhere to GDPR compliance regulations.
- Integrated CRM analytics for full-funnel reporting out of the CRM.
People Love Working With Us
We have recommendations from a variety of company sizes and industries.
“Jason is a top-notch Digital Advertising professional. I worked with Jason on a freelance project in 2018, and his work was exceptional. I would recommend Jason to any business that is looking to launch or grow their digital presence. “
- Steve Cunningham
Sr. Paid Media Manager
“I’ve been working with Jason on paid media at Confluent since April 2019, and he’s been instrumental to our campaign operations. He does solid work, is very detailed oriented, and I can definitely count on him to get the job done. “
- Tom Garland
Director of Demand Generation
“Liz is a unique blend of strategy and execution. She has singlehandedly reduced CAC for us by 77%. Our ads are now profitable. I highly recommend Liz if you want results and someone who is dedicated to growing your business.”
- Madhu Punjabi
CEO
Contact us below to get started
FAQs
What is Google Tag Manager and why do I need it?
GTM is a tag management system where you can have one central source to implement tracking for a variety of platforms. This allows you to place and edit tags without having to seek out a professional web developer.
What are the benefits of using Google Tag Manager?
Google Tag Manager (GTM) allows you to place a variety of tags and triggers on your website without requiring a developer. This also allows you to edit things like tags without having to edit code, so you can update things like plugins without crashing the site or tracking.
Can you implement cross-domain tracking in Google Tag Manager?
Yes! We have set this up many times and will help you create the appropriate filtered views and executive dashboards for your marketing site and product site if it’s a web-based application.
How do I test if my Google Tag Manager setup is working correctly?
We can help you out with this! We will test through a variety of use cases including using VPNs to ensure we’re compliant in different areas like GDPR regions.