One of the most challenging aspects of digital marketing & client management is proving value. What better way to prove value than to show exact revenue dollars from marketing efforts? There’s also enhanced eCommerce which shows conversion funnel details, but standard eCommerce provides great insights & is easy to set[…]
The new Campaign Manager on LinkedIn also included an update for “Matched Audiences.” These new Matched Audiences allow you to remarket to users who have been to your website & are browsing LinkedIn. Also, this shows you the LinkedIn information about your website visitors, including things like job title, job[…]
Looking to increase the amount of direct traffic going to your website? The effects of your paid ads may be farther reaching than you think… assuming they are correctly set up. When evaluating multiple attribution model data (first click versus last click), we are able to see that many users[…]
Whether you’re a large corporation or a small business, if you’re buying PPC services from a provider or agency, there are some fundamental things you should know to get the most of your service. 1 – Keywords list versus search terms report Your agency and/or specialist should be able to[…]
Although they seem straight forward, the way you set up your campaign will drastically effect your results. Type: To start things off, we want to make sure we’re referring to the appropriate campaign type. For this post, we will be discussing the “Search Network Only” type, with “All features” enabled. Although[…]
Show off your hard work. So you’ve spent quite a bit of time building out keywords, ads, and setting up campaigns. Now it’s time to set up reporting, and establish some key milestones you’ll want to track. This will not only help you keep track of your campaign’s true performance, it will help[…]